Top Tips on How to Start a Business Blog, and It Will Take You Less Than One Minute
A blog presents the change to kickstart your own passion project. It provides a creative outlet for you to express your innermost workings, while doing wonders for your brand. When perfectly targeted, your blog can become a shop window for your business, showcasing, via powerful content, the best it has to offer.
It is within the parameters of your blog that you can help customers to understand your brand’s narrative and personality and become an authoritative voice within your industry. You can achive this through astute topic selection and never being afraid to speak your own mind.
If you strike the right balance, you can address trending topics and controversial issues in ways that demonstrate your keen understanding and varying sensibilities of the subject in hand. This will result in a blog that sounds both reasoned and authentic, making it a destination space for keeping up with the latest sector news and developments, while offering insightful advice. This will instil trust and encourage people tos tay loyal and explore the rest of your commercial offering.
Here are five top tips that will deliver a fearless and thought-provoking business blog that truly resonates with your customers.
Nobody wants to read a blog that is irrelevant or tries to wear as many hats as possible. The more useful information that you post, the more readers you will attract and retain as regular followers. It is these people who will go on to recommend your blog to their own colleagues as the online place to be.
Take the time to sharpen your content by creating posts that are targeted towards a specific area and provide a solution. One way is to take a singular business strategy and provide examples about why it was successful.
Another is to mention your own experiences and anecdotes. This personalisation can transform your readership into an engaged community. If they read a post they empathise with, they will be more likely to share it and return to your website.
Ask your audience tos hare their opinions in the comments section of your posts. The feedback will allow you to tailor your content according to reader demand, keeping your focus on track.
2.SEO is King
If you want to rank highly in the search engines, Google being the one to crack, then starting a blog is your best bet for achieving tangible results.
You need to start off on the right foot, making sure that you build up your blog site with SEO at the forefront of your mind. Factors to consider along the way include scheduling and publishing regular blog posts that are good quality and broach topics that are relevant to your target audience.
“When perfectly targeted, your blog can become a shop window for your business, showcasing, via powerful content, the best it has to offer.”
This will do the job of keeping your overall website fresh and current, giving it a frequent revamp where other pages, such as the Homepage and About sections, will invariably remain the sam efor longer periods of time.
Search engines do not want to deliver outdated information. An active website is able to deliver a wealth of valuable content that can be indexed to remain firmly on the radars of search engine algorithms.
Try to remember that consistent delivery on your blog will massively increase your chances of being visible in search engine results at a time when your audience needs either your advice, point of view, expertise or simply an outlet upon which tos hare their own opinions.
3.Avoid the Adage “Money for Old Rope”
Your content must not be churned out repeatedly in lazy iterations. Aim to produce remarkable, never-before-seen content.
Be willing to introduce new conversations or fresh ways to look at already popular topics to add interest and explore new angles as part of a wider debate. Research exactly who your audience is and avoid posting articles that might maket hem switch off. Factors that could leave your customers feeling cold include an inconsistent style or tone of voice or selecting irrelevant subject matter that fails to resonate.
Sometimes, all it takes is a little controversy to put your blog on the map, so do not shy away from tackling a hot industry topic and make sure to adopt a clear and coherent stance. Not only will your audience appreciate your honesty, but you will reap the rewards as well with an engaged brand community.
A blog that is brimming with bright ideas will drive traffic to your website, in turn increasing social media angagement once posted across your accompanying channels. Regularly adding new content to your blog will also result in links, shares and brand mentions, all while providing you with fresh angles to approach further marketing campaigns which will, in turn, convert to optimum results.
This kind of content marketing activity will also establish you as an authority within your niche, proving your expert credentials, while building on your brand’s authority.
4.Grow Your Own Audience
A casual visitor to your website is by no means a committed customer. To encourage this, collect their email address in order to kickstart a meaningful dialogue that leads to a sale and improved brand advocacy.
Your incentive for people to willingly provide you with their personal details is to offer an Arsenal of irresistible downloadable materials. They may include eBooks or White papers and, above all, they must contain information that is important to potential customers.
The work on offer should provide expert advice on a variety of problems, placing you at the forefront of your sector. In a nutshell, your work should be a source of guidance that eases pain points and creates viable solutions for your audience.
Understand your customer’s needs by researching how long they spend on your website, the type of content that appeals to them and what format they would like to see it in. A B2B business trying to establish itself as a thought leader might benefit from a White paper that distills a complex topic. Meanwhile, a B2C business that wishes to show off a particular product might see better results with a short video.
Make sure your subscription options are easy to find and keep your opt-in process hassle-free. Offering access to the RSS feed and sending posts via email are also popular ways to increase your blog following.
Do not underestimate the power of video content. At one time largely absent on blogs and the social media platforms that support them, they are now a vital way to engage with customers, particularly the Millennial and Gen Z markets.
Support your worded blog posts with accompanying short videos that quickly sum up your main points in one soundbite. This will emphasize the key messages in your long-form blog posts, while giving your brand added personality.
Create and share video content that explains how to use your product or service, as visual aids can increase sales. If people are skeptical about buying online, such fears should be assuaged by an honest video.
Videos also provide an incentive for people to remain on your blog for longer and you are more likely to rank high on Google if you have them embedded on your website. This means that you can make your videos as SEO friendly as your written blogs. Just make sure you provide interesting titles and creative descriptions and always link back to your products and service.